Houst, a global property management company that helps homeowners maximise their short-term rental income, is hiring a Digital Marketing Specialist to join its team in Cape Town. his is a hybrid, full-time role focused on customer acquisition and lead generation across Houst’s international markets.
About the Role
This is a commercially focused marketing position where you’ll use data, experimentation and digital channels to improve performance. You’ll work closely with colleagues across Marketing, Sales, Product and Partnerships to deliver campaigns that contribute directly to business growth.
Key Responsibilities
Develop and deliver digital marketing campaigns that increase qualified lead generation
Improve website performance and conversion rates through testing and optimisation
Grow organic traffic using SEO, content marketing and website improvements
Plan and execute email marketing campaigns that nurture and convert prospects
Monitor campaign performance, identify trends and provide data-driven recommendationsUse analytics tools to measure marketing effectiveness and report on KPIs
Support product launches, commercial campaigns and growth initiatives with internal stakeholders
Research and test new digital channels and marketing opportunities that can be scaled
Review the customer journey to identify opportunities to improve engagement and conversion
Requirements
Experience in a Digital Marketing, Growth Marketing or Performance Marketing role
Proven experience delivering customer acquisition or lead generation campaignsUnderstanding of SEO, email marketing, content marketing and conversion rate optimisation (CRO)
Experience with tools such as Google Analytics 4, Google Search Console, Hotjar, Klaviyo, or similar platforms
Good working knowledge of Excel or Google Sheets
Exposure to CRM platforms and marketing automation toolsExperience using AI tools to improve marketing efficiency, campaign execution, or reporting
Experience in tech, SaaS, PropTech, travel, hospitality, or marketplace businesses is advantageous
Location and Working Hours
Must be based in Cape Town, within reasonable commuting distance of the CBD
Hybrid role — three days per week in the Cape Town office
Working hours align with the UK (09:00–18:00 UK time), which is 10:00–19:00 SAST, shifting to 11:00–20:00 SAST during British Summer Time
Benefits
23 days paid holiday plus public holidays
Hybrid working with access to a co-working office space in Cape Town CBD
An extra day off for your birthday
Regular team social events, both in person and virtual
Company-wide recognition of outstanding work
Opportunities to innovate
MacBook provided for business use
Tips for Applying
Lead with acquisition results.
Houst wants proven lead generation or customer acquisition experience — quantify past campaign results (leads generated, conversion rate lifts, CAC reduction) in your CV and cover letter.
Show your tool stack. Explicitly list your experience with GA4, Google Search Console, Hotjar, Klaviyo, or similar tools — these are named requirements, so make them easy to spot.
Demonstrate AI fluency. Since Houst calls out AI tool usage, mention specific ways you’ve used AI to speed up campaign execution, reporting, or content production.
Confirm the logistics upfront. Be clear in your application that you’re based in or near Cape Town CBD and can work UK-aligned hours — this is a hard requirement, not a nice-to-have.
Highlight CRO and SEO together. Since the role spans both paid/lead-gen and organic growth, show examples that bridge acquisition and website optimisation, not just one or the other.
Reference relevant industries. If you have SaaS, PropTech, travel, hospitality, or marketplace experience, call it out explicitly — it’s listed as advantageous.
How to Apply
Applications for this role are submitted through Houst’s careers page, powered by Workable.