Communications Internships – Social Media Intern at Highbury Media (Cape Town)

Are you passionate about rugby, golf, and digital media? Highbury Media is looking for two Social Media Interns based in Cape Town to support its Sports digital and editorial teams. This is one of several communications internships currently open to unemployed graduates who are eager to gain hands-on workplace experience.

The successful candidates will work primarily on Highbury’s SA Rugby and Compleat Golfer digital platforms, making this a strong option for anyone specifically searching for a social media intern role with a sports focus, or looking to build a career at the intersection of sport and digital content.

Highbury Media (Pty) Ltd, trading as Habari Media, describes itself as a media powerhouse whose world-class titles connect brands to targeted audiences. For graduates interested in digital media jobs in Cape Town, this internship offers direct exposure to how a major sports publisher manages content across multiple platforms.

Social Media Intern (Sports) Job Details

About Highbury Media

Highbury Media, trading as Habari Media, operates world-class titles that connect brands to targeted audiences across the media and publishing space. Its sports portfolio includes SA Rugby and Compleat Golfer, two of South Africa’s most recognised digital sports platforms, making this internship a rare entry point into sports-focused digital publishing.

Key Responsibilities

The successful candidates will support the Sports digital and editorial teams across a range of day-to-day responsibilities, including:

• Assisting with the management of social media platforms, including Facebook, Instagram, X and TikTok
• Creating and scheduling social media content
• Sourcing videos, images and other digital content for social media and website posts
• Publishing newswire and press release stories on sports websites
• Assisting with website content updates
• Monitoring social media trends and engagement
• Assisting with analytics reporting where required

This range of tasks gives interns broad exposure to how sports content moves from source material to published post, covering everything from content sourcing to audience analytics — valuable groundwork for anyone pursuing a career as a social media intern in the sports or media sector long-term.

Why This Role Suits Sports and Media Fans

Because the role sits across SA Rugby and Compleat Golfer, candidates with a genuine interest in rugby and golf will get the most out of the experience. Interns will not only learn digital publishing skills but also build subject-matter familiarity with two major South African sports codes — a combination that’s hard to find in typical communications internships or media internships.

Graduates searching for sports internships in Cape Town or looking to break into sports journalism and digital media will find this a particularly relevant opportunity, given the direct access to established sports platforms and their existing audiences.

Requirements

• A passion for rugby, golf, digital media and social media
• Good knowledge of social media platforms and current digital trends
• Excellent English grammar and spelling skills
• Organised, dependable and able to meet deadlines
• Ability to work accurately and professionally under pressure
• Willingness to learn and work as part of a team
• Willingness to work outside of normal office hours, including weekends, when required
• Computer literate
• A relevant degree or diploma in Journalism, Media, Communications or a related field is advantageous, but not required

Who Should Apply?

This opportunity is well suited to candidates interested in sports journalism, digital publishing, content creation, social media management, and digital marketing. It’s especially relevant for those exploring communications internships with a sports focus rather than general lifestyle or news content.

While a degree or diploma in Journalism, Media, or Communications is advantageous, it isn’t a strict requirement — Highbury places more weight on genuine enthusiasm for sport and digital content, making this accessible to candidates browsing broader media jobs in South Africa without a specialised qualification.

How to Prepare Your Application

Before applying, make sure your CV highlights any experience with social media management, content creation, or sports writing — even informal experience such as running a personal sports page or blog can be valuable to mention.

If you have created social media posts, graphics, short-form video, or written sports content before, include examples in a portfolio. Demonstrating familiarity with platforms like Instagram, TikTok and X, along with a genuine interest in rugby or golf, will help your application stand out.

Closing Date

The closing date for the Highbury Media Social Media Intern (Sports) position is 31 July 2026. Applicants should submit their applications before the closing date and carefully follow the employer’s application instructions. Because vacancies can change or close before the advertised deadline, candidates should always verify that the position is still accepting applications before submitting their details.

Final Thoughts

The Highbury Media Social Media Intern (Sports) position offers unemployed graduates a rare opportunity to combine a passion for sport with practical digital media experience. Working across SA Rugby and Compleat Golfer, interns will gain skills in content creation, scheduling, analytics, and audience engagement — all within a well-established sports media environment.

If you’re passionate about rugby, golf, and digital storytelling, and want to build a career in sports media or social media management, this is an opportunity worth considering. Prepare your CV, highlight your relevant interests and experience, and apply before the 31 July 2026 closing date. Good luck with your application!

Looking for more roles like this one? Browse our full collection of internships in South Africa to find opportunities matching your qualifications.